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He told me that other properties around Las Vegas, ones that have historically obfuscated the misery of this business, are not. Vegas Matt has correctly identified a sea change in the gambling industry. If I did a meet and greet and they promoted it, I could get 2,300 people there, but instead of a bunch of screaming girls, they’d be gamblers. “This place will pay Carrie Underwood $2 million a weekend to get 2,300 people into that theater. He hopes that one of those gleaming casinos on the Strip—away from the low-slung ceilings of the El Cortez—will offer him an exclusive deal. Morrow would like to replicate this business model across Las Vegas. “People come in here to buy my merchandise, and then they lose $5,000,” quipped Morrow, unshy about the revenue he generates for the game room. Wiesberg has leaned into the partnership to the point that the casino’s gift shop is brimming with Vegas Matt–branded shirts and sweaters.
Because that’s what we do every day.” “What would happen if you were in Vegas, every day, and gambled? “Our watch hours on YouTube in December were, like, 5.7 million hours. “People give estimates of what they think we’re making, and it’s always way low,” he told me from the plush interior of his Rolls-Royce, which was still scented with a synthetic new-purchase aroma. All told, in 2024 he reportedly suffered $404,000 in gambling losses. (The description on the video read, “Nobody should gamble like this, my friends got a little carried away.”) A year later, he managed to blow through about $43,000 in a single afternoon. Vegas Matt’s legion of fans follow him for exactly one reason, and that’s to watch him lose—and, on seldom occasions, win—unconscionable amounts of money. Usually, the dealer wordlessly organized Matt’s money into thick columns of $100 bills, pleating their edges at a slight diagonal so she could slash through them all at once with counterfeit-detecting iodine ink.
I’d been with Vegas Matt—the YouTube tycoon whose millions of followers salivate over his every bet—for only a few hours. At a private baccarat table near the back of the El Cortez Hotel and Casino in Las Vegas on a chilly January afternoon, a crowd of fans gathered to watch one of the world’s most famous gamblers at work. Save my name, email, and website in this browser for the next time I comment. His work appears across TechieGamers’ network of partners, including Google News. He doesn’t need to publicise the specifics, and it’s smarter not to. A widely shared clip/storyline had him describing a $170,000 jackpot with an “asterisk,” because he implied the broader session results were not necessarily a clean win overall. One of his most famous documented slot wins is a $230,775 “Buffalo” win, posted as a full video and framed as a major highlight. Some profiles claim he has real estate interests (including in Costa Rica).
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Now it’s idiots like me, whipping out their phone on a Thursday night, destined to endanger another $20 on a doomed three-leg parlay. Yet, somehow, he has managed to turn losing money into an enviable living—and is one of the only people on Earth to do so. Having picked up nearly a million a followers across the various social media networks, Vegas Matt’s videos are everywhere and Howie Mandel recently invited Stephen Matt Morrow onto his show where a hilarious exchange called into question the age old ‘reality versus Instagram’ paradox. At the end of the night, Morrow decompressed in the casino lounge, toasting both his winnings and the viewers who’ve come along for the ride. The next day, after a couple of way-too-strong gin and sodas, I withdrew the $100 I had, at the beginning of the trip, made peace with losing. “This is cliché, but for someone who had a hard time getting a date to the prom, or who wasn’t picked to be on the basketball team at recess, it’s fun to be like, Hey, maybe I am doing all right.” “Even at 61 years old, it’s a rewarding experience when people from your past, going back decades, reach out.
FanDuel signed Vegas Matt Common Wealth Casino as an ambassador in a long-term partnership that includes content, promotions, branding, and appearances at customer events. This is the clearest “non-guess” revenue line because it’s publicly announced. Gambling content can have inconsistent CPMs due to advertiser sensitivity, age gating, and platform policies. High-limit slots and table games can produce massive upswings, but they aren’t a reliable wealth-building engine for most people. Vegas Matt presents himself as someone who has done various ventures, including operating a bed-and-breakfast and working as a Hollywood film producer/financier. This page appears when Google automatically detects requests coming from your computer network which appear to be in violation of the Terms of Service.